8 Incredible App Landing Pages (and How You Can Create Your Own)
Have you looked at your iPhone’s App Store lately? How about Google Play? I’ve seen landfills with better curation. With more than two million apps available on each store, people have a much better chance of finding a pearl in an oyster than randomly stumbling upon your app. No matter how appealing it is—no matter how entertaining or even life-changing—most people won’t discover it without a robust marketing campaign. (And, to paraphrase Contently’s Bradley Little, going viral is not a strategy.) The first step in marketing your iPhone or Android app is finding the right channels to promote it. Using Google Ads’ Universal App Campaigns (UAC) is a strong starting point, but many marketers get extra mileage from traditional PPC campaign, social media marketing, app cross-promotion, or even email blasts to newsletter subscribers. In these cases, you’ll need a stellar landing page to overcome that hesitance we all feel about installing yet another piece of software onto our phones. For this reason, ensuring a buttery-smooth post-click experience is fundamental to the app marketer’s toolbox. Hence this post. These are some of the best app landing page examples out there, all of ’em built with Unbounce. We want to highlight how you can create a page to promote your own mobile app and, as importantly, why a well-designed landing page can make all the difference. Along the way, we’ll throw in our two cents about what sets them apart. So hop right into the examples below, or keep reading for a handful of best practices to get you started. How to build app landing pagesIf you’ve created a landing page for any ol’ purpose, you may have encountered some of this advice before. But it’s worth revisiting in the context of app marketing since some elements gain increased importance when you’re hoping to score some downloads. Let’s get started:
EDITOR’S NOTE. Designing a great landing page is a challenge of its own. If you want some pro tips, check out this post featuring great examples of high-converting landing pages (and the secrets to swipe from ’em).
The best app landing page examplesAaptiv (Industry: Fitness)
Image courtesy of Aaptiv. Click the image to access the desktop version. (Click here for the mobile one.)
How Aaptiv nails it: Design your app landing page differently for desktop versus mobile devices. Aaptiv is a name that ensures this app will appear at the top of any alphabetical list. (Ahem, like this one.) But abecedarian branding is not enough to guarantee discovery. Instead, having a powerful marketing campaign, complemented by carefully targeted app landing pages like this one, can help a lot. This particular page focuses on employers who might want to include an Aaptiv account as part of their company’s wellness plan. Why it works:
EDITOR’S NOTE. The Unbounce Builder lets you hide elements depending on which version your visitors see. You can go for maximum visual impact on the desktop while targeting better performance (and more engagement) on smartphones.
Advanced Producer (Industry: Real Estate)
Image courtesy of Advanced Commission. Click the image to access the full version.
How Advanced Producer nails it: Cut down on frustration by texting your desktop visitors a download link. The Advanced Producer Mobile App by Advanced Commission doubles as an educational tool and a time-saver for REALTORS® using the company’s commission lending service. Though they have other pages for mobile campaigns, this one’s designed specifically for desktop viewing. Let’s take a look at some of the smart choices they’ve made in creating it. Why it works:
Cameo (Industry: Talent)
Image courtesy of Cameo and KlientBoost. Click the image to access the full version.
How Cameo nails it: Show your app in action. Cameo’s unique service: personalized shoutouts from celebrities, athletes, and influencers that you can send to your friends, family, or coworkers. Talent earn money for a minute of their time, and customers get the thrill of a lifetime. It’s a charming idea, and an easy-to-use app lies at the heart of it. Trust me, your mom will love those birthday wishes from RiFF RAFF. According to Tyler Mabery, the designer from KlientBoost who created this page, the challenge was letting users know how to use Cameo:
Why it works:
Carly (Industry: Automotive)
Image courtesy of Carly. Click the image to access the full version.
How Carly nails it: Design a landing page that actually fits your offering. Some apps just install and go. In those cases, just providing a download link can be the best choice. (Though you should take care that your app landing page doesn’t end up looking generic.) But like many sophisticated tools, Carly’s “connected car” needs a little something extra to unlock your car’s hidden features. For this reason, they’ve designed a page that funnels potential customers into the right checkout flow for their needs. Why it works:
Crash Detech (Industry: Automotive Safety)
Image courtesy of Crash Detech. Click the image to access the full version.
How Crash Detech nails it: Provide free alternatives to paid services. South Africa has some of the most dangerous roads in the world, and Crash Detech helps keep drivers safe by alerting emergency responders. But even a life-saving idea needs a brilliant marketing campaign behind it. That’s where this app landing page comes in. It’s actually the second step of a “free medical id” campaign that’s designed to encourage subscriptions to the service. The company’s CEO, Jaco Gerrits, provides a little context about how it works:
Why it works:
Hearth (Industry: Home Renovation/Financing)
Image courtesy of Hearth. Click the image to access the full version.
How Hearth nails it: Keep it simple to keep visitors focused. Hearth offers quick, affordable financing for home renovations. They also work in partnership with contractors to help connect potential customers to lenders and close more sales. That’s where this app comes in: it allows people to pre-qualify for a renovation loan during an on-site visit (or at any other time, really). Why it works:
If you want to run the fastest mobile landing pages possible, Accelerated Mobile Pages deliver near-instant speeds and can be created in the Unbounce Builder. Read more about Unbounce and AMP landing pages.
Ibotta (Industry: Retail Rewards)
Image courtesy of Ibotta. Click the image to access the full version.
How Ibotta nails it: Use a simple page as a gateway to more mobile engagement. Ibotta promises real cash back when you make purchases at participating retail stores. The app allows shoppers to scan receipts, link their loyalty cards, and even make purchases directly from their phones. Because there’s a fair bit of onboarding involved, however, they use simple app landing pages like this one as gateways to a more detailed sign-up. (Also, say their name aloud for today’s ‘aha!’ moment.) Why it works:
EDITOR’S NOTE. A mobile engagement loop is what happens when a customer is continually re-engaged after converting. It keeps people using your app long after they’ve downloaded it, which can be essential depending on your business model.
Overwolf (Industry: Gaming/esports)
Image courtesy of Overwolf. Click the image to access the full version.
Considering the size of the gaming industry, ‘niche’ is definitely not the right word to describe Overwolf’s target market. But this landing page is a killer example of just how engaging a specific demographic goes beyond witty copy and sharp design. As part of a cross-promotion with 20th Century Fox’s The Kid Who Would Be King, Overwolf has crafted an experience that speaks directly to younger gamers who make up the audience of this film. Overwolf’s Communications and Content Manager, Shay Zeldis, lays out the strategy in detail:
Why it works:
Don’t wait for your app to be discoveredYou’re a SaaS company looking for subscriptions to grow your business? Cool. An indie game designer hoping to release the next Flappy Bird? Great. Just generating ad revenue by providing a free tool? That’s terrific. In any case, creating a mobile-responsive app landing page is a great way to introduce yourself to an app-hungry public. These days, there’s an impressive variety to businesses that are out there promoting an app of some sort. Sometimes it’s the very core of what they do. Other times, it’s an add-on that enhances an existing service. For some apps, a clean download page and a tightly run PPC campaign are all that’s needed to strike digital gold. But others require incredibly nuanced design, whip-smart workarounds, or Gary Kasparov levels of strategy. (I’d venture to say you’ve seen all three in the examples above.) Whatever your approach, and whatever your app is promising, you’ll need to stand out from the competition. An app marketing campaign that includes a few spiffy landing pages is your best bet in kickin’ off that mobile engagement loop. Best landing pages for apps: related contentI just blasted you with a ton of information, but there’s more to learn! If you want your landing page to perform like Queen at LIVE AID in ‘85—sorry, just watched that movie—then you need a kick-butt conversion system. The pieces below should help with that:
via Blogger http://samanthasmeyers.blogspot.com/2019/03/8-incredible-app-landing-pages-and-how_23.html March 24, 2019 at 02:20PM
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