The Best Landing Page Designs to Inspire Your Next Layout
Does beauty matter? Well, when it comes to landing page design, it can definitely influence how your offer is perceived. Ultimately, if your landing pages don’t look good—or follow some best-practices—your conversions can suffer. Landing pages that are well designed often convert better than those that aren’t, and the difference can be dramatic. Done right, design should support the text on your page and work with all other elements to prompt visitors to take action. But first: What are some design best practices?Below we’ve rounded up tons of examples of amazing landing page design from Unbounce customers. But before we share them, let’s review some of the characteristics we typically see on great pages: They’re Super FocusedA good landing page has only one objective: prompting visitors to do the one action you want them to do and convert. This is why many landing pages don’t have menus or a ton of external links—you want your visitor to complete the call to action, not navigate away or get distracted. They Keep Scrolling to a MinimumIt can be great to include additional information about your offer on a page, but visitors should have everything they need—including the CTA button—without scrolling for days. While long-form landing pages can convert in the case of complex offers, consider using lightboxes to showcase extra info instead of adding tons of page sections. They Use Relevant, Engaging VisualsAmazing design requires striking images. No matter how technical your offer (see the Panoply example below), you need something to break up the text. Your images should be engaging, relevant, and consistent with your brand. They should also encourage visitors’ eyes to scan the landing page and settle on the CTA button. They Maintain Consistent BrandingYour landing page design should be consistent with your overall look so visitors can instantly recognize and associate it with your brand. This typically means using the same color scheme and design elements from your general website. It can be a tough line to walk, though, because landing pages should look different from your overall website—they’re generally simpler and don’t include navigation, for example. Nonetheless, the branding and colors will often remain the same. They Use F or Z PatternsResearch shows that most people’s eyes move around a website in an F or Z pattern. The best landing page design usually takes these patterns into account. For instance, having a vertical visual on the left with the header on the top right and the CTA button a little lower on the right allows visitors to follow an F pattern—and end up with their eyes right on your CTA.
Not sure if your current design is driving conversions? Try out our Unbounce Landing Page Analyzer and see how your landing page scores across nine distinct performance categories.
It also goes without saying that beauty is not the only thing to consider when evaluating landing page design. You want pages to look good, but they should also convert. Always combine good looks with some research about how your visitors behave to create especially effective pages. This is where testing comes in. Depending on your industry, we’ve actually seen incredibly simple and understated pages perform crazy well—no design overhauls necessary. And with that, let’s check out some beautiful designs! The Best Landing Page Design Examples1. Indochino
Image courtesy of Indochino. (Click image to see the full page.)
If you’re creating a good-looking landing page, it helps to have an attractive product, which Indochino has covered. The Unbounce-built page above is an example of how Indochino provides not just tailored suits, but also handsome, tailored landing pages. Here’s what we think makes this landing page design awesome:
The page we see here is specifically created for men in Calgary—and designed to encourage them to take an offline action. (OK, first to book an appointment online, but then to physically visit the new showroom.) Part of successful landing page design is making offers specific to a certain audience, something that Indochino has mastered. This landing page is actually so tailored that the fine details don’t really make sense to someone who doesn’t live in Calgary. You might miss that Chinook Centre is a shopping mall, for example, but the page is designed for those who know this already.
See more of Indochino’s Unbounce landing page examples here (and learn about their awesome results).
2. Zola
Image courtesy of Zola. (Click image to see the full page.)
If you’re in the wedding industry, like online retailer/gift registry Zola, you know that design matters. The example page above showcases the company’s design savvy by serving up a simple, elegant landing page for brides and grooms-to-be. Here’s what makes Zola’s page attractive:
3. Lujo
Image courtesy of Lujo. (Click image to see the full page.)
This Z-pattern landing page designed for Lujo by the conversion gurus at digital agency KlientBoost manages to provide a ton of context while not being overwhelming. You could argue that there are two CTAs here—shopping the collection and watching the video. Lujo gets away with it because the video is presented so discreetly, as an extension of the product photos. It’s clear that the most important CTA on this page is checking out the collection of loungers. Here’s what we love about this page:
4. Panoply
Image courtesy of Panoply. (Click image to see the full page.)
Unlike some of the other examples, data analytics tool Panoply doesn’t have an especially visually attractive product to show off—I mean, at the end of the day, it’s analytics software and not a snazzy suit. But Panoply’s landing page (designed by Directive Consulting) stands as a gorgeous testament to the fact that design and beauty are important even for technical B2B products and services. This is what we think makes this a beautiful (and effective) landing page:
5. Daily Harvest
Image courtesy of Daily Harvest. (Click image to see the full page.)
Using imagery to evoke a strong emotional reaction might not be easier with any product than food. (People just need one look to tell whether or not they want to put something in their mouths.) Fortunately, Daily Harvest has a great-looking line of healthy snacks, and they’ve made strong design choices to help showcase that on this landing page. Here’s what we love about this page:
Those slick animations are all great, but they could make for nightmarish load times on mobile. Check out Unbounce’s 2019 Page Speed Report and find out how other marketers are weighing page speed vs. beauty.
6. Greats
Image courtesy of Greats. (Click image to see the full page.)
Fashion is all about social identity, and it’s essential for brands to exhibit attributes that consumers want to ascribe to themselves: things like authenticity, quality, and cool. This landing page for footwear brand Greats (built by Agency Within) does a beautiful job of brand-building through design while still driving visitors to convert. Here’s why we think this is a (oh no, don’t say it) “great” example of landing page design:
7. Unbounce
Image courtesy on Unbounce. Hey, that’s us! (Click image to see the full page.)
If we do say so ourselves, this recent landing page from our brand is great at showing, not telling. We’ve all been to slow websites and navigated away immediately—but what does that mean for marketers? Sure, we could explain with a bunch of text, but the animation on the right side of this page really makes it clear why fast-loading landing pages are a must. This landing page’s design follows an effective F pattern—and it’s hard to take your eyes off the dropping conversion rate in the animation. Here’s what we think looks great here:
Don’t think you’ve got the skills to make your pages look this good? Browse our huge collection of landing page templates and see how easy it is to build and publish something beautiful by yourself, no developer required.
At the end of the day, when it comes to creating beautiful, effective landing pages, it’s about combining a sense of design with an understanding of how people behave when browsing the web. When you’re designing your next landing page, get the best of both worlds by watching your CTA placement, sourcing product photos and visuals, balancing header text, and ensuring your design elements both look good and drive conversions. Via Marketing http://www.rssmix.com/via Blogger http://samanthasmeyers.blogspot.com/2019/02/the-best-landing-page-designs-to.html February 06, 2019 at 05:29AM
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